Online gambling is on the rise. Having become one of the fastest developing and profitable industries in the world, the world of online gambling is booming and is not likely to stop soon.
Companies have delivered industry’s growth through aggressive advertising, including online, and many TVs and radio ads. Social media is the top channel where companies distribute their content and offers. The UK betting and gambling sector reported over £1 billion in online gambling ads. Nowadays it’s common sports teams to get exclusive sponsorship from online betting companies, which serves the ultimate purpose of making the betting company more popular.
The tight relationship between gambling and football helped in the process of making gambling a common thing, despite the harsh regulations in many jurisdictions both in and outside the EU. Today football and gambling go hand in hand, making it hard to avoid any advertising on and offline.
Like pretty much everything else, gambling has its pros and cons. While the industry has been blooming, the risk factor for people to develop gambling addiction has increased. Because of adopted responsible gambling practices, now this condition doesn’t come with the stigma that have been tied to it a few years back. Responsible gambling includes good practices of helping or preventing people to develop an addictive condition and protecting underage young adults or children from accessing such games and activities.
Easy. Quick. In your pocket. With one simple click you enjoy your favorite casino slot games, play a good game of Texas Hold’Em or make a few bets on your favorite basketball team. The smartphone technology helped revolutionized online gambling like nothing else did.
Some companies have already developed Virtual Reality (VR) products that aim to respond to that target audience’s needs. The augmented reality casinos are now gathering plenty of players, having introduced them to an alternative world where they can enjoy they favorite games in a real-like environment using a simple headset and joysticks.